Jocelyne EL Khoury

     
It is evident that not all projects are the same, and thus not one methodology can replace the others. However, in this new digital era, where customer expectations are evolving fast, and companies looking to new ways to deliver value through better customer experience and improved products features. In this new digital world, where the customer is at the center of any new initiative, companies are adopting agile methodologies where they can easily experiment with new ideas, build prototypes, and pivot when needed. Agile became vital for any company that is willing to survive the competition or benefit from the digital capabilities to lead the market.